Focus: Product Development

Location: Madison, Wisconsin

bb7 is one of the original product development consultancies in the world, with over 70 years of experience across all seven continents. The company currently focuses on medical devices and consumer products, but its experience ranges from identifying subatomic particles in Antarctica to reinventing the gas station ice machine.bb7-inset1-handsbb7-inset2-people

Woodlawn partnered with bb7’s management to acquire the company in 2014 so that its president could transition to retirement. We are directly involved in daily operations and are making improvements in the following areas:

  • Focusing marketing strategy and broadening reach of communications
  • Expanding recruiting practices to support growth
  • Integrating sales resources between service offerings